Smashi TV Sports Channel Sets New Standard: Produces and Live Streams 190 Hours of the Thrilling Emirates Drift Championship 2023-2024

Abu Dhabi, UAE – Augustus Media’s  Smashi Sports proudly finalized another successful collaboration as the official streaming and broadcasting partner for the Emirates Drifting Championship 2023-2024.
This groundbreaking achievement marks a significant milestone for Smashi Sports offering fans across the region an unparalleled viewing experience.

This achievement marks a groundbreaking moment for both Smashi Sports and the prestigious drifting competition, offering an unparalleled viewing experience for fans across the region.

 

In the highly anticipated 2023-2024 season, The Emirates Drifting Championship featured a series of thrilling rounds exclusively streamed on Smashi Sports. The action-packed event took place at the renowned Yas Marina Circuit in Abu Dhabi, UAE, and showcased over 20 talented competitors. Smashi Sports successfully streamed round 2 of the 4-round championship on January 6, followed by round 3 on January 27, and concluded with the fourth and final round on February 3. The live streaming service utilized the third-party platform Stream Works to deliver engaging video content enhanced with interactive AI elements, providing viewers with an immersive and dynamic experience.

 

The Emirates Drifting Championship featured a series of thrilling rounds exclusively streamed on Smashi Sports. The action-packed event took place at the renowned Yas Marina Circuit in Abu Dhabi, UAE, and showcased over 20 talented competitors. Smashi Sports successfully streamed round 2 of the 4-round championship on January 6, followed by round 3 on January 27, and concluded with the fourth and final round on February 3. The live streaming service utilized the third-party platform Stream Works to deliver engaging video content enhanced with interactive AI elements, providing viewers with an immersive and dynamic experience.

 

Smashi Sports achieved a historic milestone during the second round of the Emirates Drifting Championship on January 6, 2024, by becoming the first-ever live-streaming app and smart TV platform to broadcast a drifting event in the UAE. This groundbreaking event attracted an impressive audience, with 19,000 views recorded during the 8-hour live stream on the Smashi streaming service. The success of this broadcast set a new standard for the fusion of cutting-edge technology and motorsports.

 

As an innovative live-streaming service originating from the heart of the Arab world, Smashi Sports serves as a prominent platform for showcasing revolutionary products, services, and technologies that are transforming lives. Under the umbrella of Smashi, the brand offers live coverage of various sports, including Basketball, Futsal, Volleyball, and Handball in the UAE. With accessibility through multiple channels, such as the official website, social media platforms, Android and Apple operating systems, and TV applications, Smashi ensures seamless engagement for its discerning audience. Furthermore, Smashi boasts an extensive lineup of original shows, Snapchat shows, and verticals covering diverse topics like health, crypto, and business, providing the latest news to the MENA region and beyond.

 

The Emirates Drifting Championship, renowned globally for its exceptional talent and cutting-edge automotive skills, found an ideal partner in Smashi Sports. This collaboration not only enhanced accessibility and engagement for fans worldwide but also solidified Smashi Sports’ commitment to delivering high-quality sports content.

 

The successful event garnered significant viewership, resulting in over 190 hours of total streamed content. Of this total, approximately 69.19 hours were streamed via the web, while approximately 99.55 hours were streamed through the Smashi Sports app on iOS devices. Additionally, approximately 21.46 hours were streamed through the Smashi Sports app on Android devices. These impressive streaming numbers reflect the widespread popularity and success of the Emirates Drifting Championship as streamed by Smashi Sports.

 

Richard Fitzgerald, CEO & Founder Augustus Media 

 

 

“Emirates Drift Championship (EDC) extends their heartfelt appreciation to Smashi Live Streaming for their inaugural collaboration during the 2023/2024 season.

As the first live-streaming service to partner with EDC, Smashi has made an indelible mark on our championship. Their professionalism, technical prowess, and unwavering commitment to excellence have added immense value to EDC’s digital presence.

Smashi’s debut live stream brought the thrilling action of drifting to our fans locally & worldwide, providing an immersive viewing experience that captivated audiences. Their innovative approach and attention to detail set a new standard for live streaming for Drifting in the Middle East.

EDC commends Smashi for their professionalism and dedication throughout our collaboration. Their seamless execution and commitment to delivering high-quality broadcasts have greatly enhanced EDC’s digital footprint and global reach.

We look forward to building on this successful partnership and further elevating the Emirates Drift Championship with Smashi Live Streaming by our side.”

 


Wadhah Uqba, President of Emirates Drift Championship

 

 

​​Smashi Sports continues to be at the forefront of the live-streaming landscape, delivering unparalleled sports content to its discerning audience and cementing its position as a leader in the industry in the UAE and beyond.
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About Augustus Media  

With offices in Dubai, Riyadh, and Cairo, Augustus Media is a multi-award-winning Middle Eastern digital media firm dedicated to adapting and evolving with the ever-changing media landscape. The company boasts 6 million social media followers and engages with over 1 million monthly readers. Through its popular applications, websites, social media platforms, and audio channels, including Lovin Dubai, Lovin Saudi, Lovin Cairo, and Smashi, Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.