Augustus Media is an award-winning Middle Eastern digital media company.

Located in Dubai and Riyadh, it has been designed to adapt and evolve to this perpetually changing media environment.

Our mission is to be the modern media company of choice in the Middle East, by generating profitable growth through innovation and breaking the mould in media communications.

Our Journey

  •  .
  • 2015


    Launch of Lovin Dubai

  • November

    Augustus DMCC License

  • 2016


    Infiniti Middle East Social Media Account Win

  • 2017


    Lovin Dubai Purchased 7Days UAE Social Media Accounts

  • June

    2.5 Million Unique Visitors On Lovin Dubai

  • September

    Launch of Lovin Saudi

  • 2018


    Augustus KSA

  • May

    Lovin Dubai Reaches 1 Million Facebook Fans

  • September

    Augustus Media Holdings Ltd – Abu Dhabi Global Market

  • November

    Winner At The MENA Effies – Best SME Of The Year

  • 2019


    Launch of Smashi streaming service

  • December

    Snapchat Discover Partners

  • April

    Twitter Publisher Partner

  • June

    Launch of ODEUM Content Studio

  • 2020


    Launch of Lovin Shopping with Amazon Associate Partnership

  • May

    Launch Of ‘Ramadan Stories’ With Snapchat

  • August

    Business Bounce-Back support worth AED 1.7m

  • December

    ‘Meen mkassir Social Media’ reaches 3 billion Snapchat views

  • December

    1st Lovin NYE Show with over 250k viewers

  • April

    Augustus Media Launch New Ramadan Shows On Snapchat Discover

  • 2021


    Augustus Media Brands Had Over 156 Million Video Views In 2020

  • June

    Humanagement And Augustus Media Sign A Partnership For Media & Talent Management Services

  • August

    Augustus Media Launches Lovin Isloo In Pakistan With 7 New Cities In UAE And KSA

  • August

    Augustus Media Has Raised $400,000 In Debt Financing Through Beehive

  • September

    Omada And Augustus Media Sign A Partnership For Media & Ad Tech Solution Services

  • September

    Augustus Media Launches Two New Expo 2020 Shows on Snapchat With Lovin Dubai and Smashi

  • 2022


    Augustus Media Move Into 12,000sq. ft Multi Purpose Studios In Dubai Production City

  • April

    Augustus Media Joins The IAB GCC Board Of Directors

  • May

    Augustus Media Complete The Acquisition Of CAM Plus Sports

  • July

    Lovin Dubai Launches In 6 New Cities Including Lovin Doha, Lovin Cairo and Lovin Bahrain

  • July

    Smashi Sports signs exclusive digital streaming broadcast rights with the UAE Futsal Federation

  • August

    Smashi Sports signs exclusive digital streaming broadcast rights with the UAE Volleyball Federation

  • September

    Lovin. 7 years. $14m in revenue. 6 million followers. 15 Middle Eastern Cities.

  • October

    Augustus Media Win Fast Company Middle East Most Innovative Companies in Media 2022

Our Services


Full video production, post‑production, distribution, shows & series, lives and animated videos


Feed posts, story takeovers, competitions, influencer marketing and community management

Creative Writing

Articles, branded content hubs, scripts for videos, series and shows, and social media copy


Media partnerships, co-branded events, guests lists and ticket commerce


Podcast creation, hosting, full audio podcast production and audio ads

Online Advertising

Programmatic, display media, paid social boosting and affiliate models

Our Brands

Our Values



There is a bit of genius in everything we do. We take pride in our creative originality.



Good things come to those who work for them. We always persevere and persist.



A high level of performance is about speed and momentum. We are fast and agile in how we think, operate and act.

Our Team​

Richard Fitzgerald


Has supported Blackburn Rovers FC since 1992 and would like to own the club one day!

Josef Obeid


A Lebanese without a Lebanese Passport!

Amy Jones

Senior Content Director

Got locked in an airport overnight whilst travelling the world

Michael Smith

Group Commercial Director

You can’t buy happiness, but you can buy Nike’s and that’s kind of the same thing

Abdallah Nasser

Product Director

Spent way too much money on gaming, WORTH IT!

Mayowa Tola-Voss

Commercial Director

Moved to a french speaking Caribbean island for a year and a half.

Iyad Al-Saady

Country Director

Participated in the biggest burnout in the Guinness World Record.

Casey Fitzgerald

Senior Writer & Host

Has lost count of the times she has read the Harry Potter books

Thasneem Melath

Operations Manager

Played for the Indian National Throwball Team

Sally Kanaan

Commercial Manager

Was a Tumblr influencer at age 15

Ahmad Alrasheed

Commercial Manager

A sports games fan and news enthusiast, even before it airs! Aspiring to contribute to soccer development in Saudi Arabia

Richie Hiranandani

Senior Videographer

Would like to be DOP or a youtuber creator with 3 channels that each have about 5 million subscribers

Chaitanya Sinha

Senior Motion Graphics Artist

Getting sh*t done since 1991…

Shahnaz Usman

Senior Finance Executive

Aiming to read #100booksin2019. 47 complete, 53 to go.

Shahir Al Kindy

Production Executive

Spends his days watching re-runs of Ryan Murphy shows

Mahira Khurram

Senior Account Executive

Is lowkey obsessed with pink binders and trashy reality TV shows like the classic Love Island

Lana Abdelaziz

Content Manager

I love books, tango and true crime documentaries.

Jithin Jacob

Commercial Executive

He likes football, particularly Manchester United and believes the glory years are on their way back!

Ali Baba

Senior Production Executive

Ali’s hobbies include playing basketball and video games (mostly FIFA), and saxophone from time to time.

Simrin Gupta

Writer & Host

Eat, sleep, binge watch my own IG stories, repeat!

Luvneesh Lulla

Senior Commercial Executive

Football, long-distance running, and swimming are his passions.

Essam Mosbah

Android Developer

A healthy person that brings his healthy food from home.. but only once a week

Begad Abd ELRheem

Video Editor

Just a small town boy in a big arcade, falling in love with a fairytale

Farah Makhlouf

Writer & Host

Farah fosters cats, organises for fun, tells baristas her name is Joy (literal Arabic translation), and writes whenever she can

Fadwa Fakhry

Community Manager Executive

An enthusiastic Gemini for social media who has a passion for food styling and photography

Alaa Elbaradei

Performance Manager

Loves reading and swimming and dreams to build a community that has a deep understanding of digital growth

Ranim AlTayech

Account Executive

Obsessed with keeping up with all the best reality TV and pop culture

Bilal Khan

Transport Coordinator

He is married with 2 kids and is excited to start his journey here

Natasha Lopez

Graphic Designer

Spends her time traveling and trying out new things across the UAE

Wisam Al Zaro

Commercial Executive

Is definitely a sports fanatic

Mishari Al Omaireen

Videographer/ Broadcast Executive

Mishari has worked as a freelancer having studied Radio and TV in Communication college in AUS

Sara Al Mogren

Content Executive

Sara holds a degree in Applied Linguistics, and has 3 years of experience as a freelancing editor, translator and writer.

Abdulrahman Hussain

Presenter / Producer / Reporter

he has a combined 9 years experience in media and many hobbies such as swimming and playing football.

Mildred Roxas


Her favorite color is blue and her favorite hobby is playing online games.

Raghda Embaby

Presenter & Social Media

Raghda is a content creator on social media and can be recognized by many as Miss Supermodel Egypt.

Ahmad Rashid

UI / UX Designer

he’s passionate about Extended Reality (AR & VR).

Farah Abdelkarim

Writer & Host

She is passionate about media with around 3 years of experience in social media/content creation

Noha Ashraf


Noha is also an artist who enjoys making and selling art pieces for joy!

Amani Hussein


She reads for pleasure with fine music playing in the background.

Maha Hossam

Commercial Executive

Maha also loves music, traveling, photography and cars especially sports cars

Ahmed Attia

Lead Developer

He has 11 years development experience, include 8 in KSA and a team lead on consumer apps.

Abdulrahman Al Dorsari

Videographer / Executive

Abdulrahman is loving it more than ever now! His interests include gaming and watching animated series.

Mohamed Hesham

Broadcast Operator

He loves football and dogs too!

Marwa Alokaily

Senior Account Executive

She is a free soul, chasing her dreams of working on big media projects with a creative and passionate team in a friendly environment.

Anika Aliz Baby

Writer / Presenter

She is passionate about writing, reading books and meeting new people!

Yousef Alaa

iOS Developer

His hobbies include watching English movies, playing football, and playing mobile games

Ahmed Tarek

Writer / Social Media

He is interested in news, reporting, and sports journalism, his most recent role was at Al Ahly Club

Mostafa Roab

Finance Executive

He says “accounting is his passion but sport is his therapy in this life.”

Mahmoud Reda

Legal Counsel

Mahmoud has many interests like football and he is a big fan for Al Ahly Club.

Sarah Alsubaie

Operations Executive

Sarah is very passionate about developing herself in terms of education and scholastics.

Lina Abdelaziz

Commercial Executive

She is an extrovert and is excited to explore all that is new. In her free time, she plays basketball, goes horse riding and writes.

Our Partners

Our Products

ODEUM is our in-house content studio, powered by data and insights, designed to produce new media formats in real-time for clients that live across our brands.

We aim to connect brands with communities and culture.

CENSOR is our proprietary data analytics and reporting platform for Augustus.

Its purpose is to improve the efficiency of client reporting, track performance in real-time and optimise campaigns. It also provides visibility on reveune performance based on work delivered at any given time