Augustus Media is an award winning Middle Eastern digital media company

 based in the UAE, Saudi Arabia, Egypt and Qatar, it has been designed to adapt and evolve to this perpetually changing media environment.


Our mission is to become the preferred modern media company in the Arab world, by consistently delivering innovative and groundbreaking media communication that enriches the lives of our audience. We are committed to inspiring and sharing compelling stories that resonate with our audience, ultimately creating meaningful and valuable experiences.

Our Journey

  •  .
  • 2015


    Launch of Lovin Dubai

  • November

    Augustus DMCC License

  • 2016


    Infiniti Middle East Social Media Account Win

  • 2017


    Lovin Dubai Purchased 7Days UAE Social Media Accounts

  • June

    2.5 Million Unique Visitors On Lovin Dubai

  • September

    Launch of Lovin Saudi

  • 2018


    Augustus KSA

  • May

    Lovin Dubai Reaches 1 Million Facebook Fans

  • September

    Augustus Media Holdings Ltd – Abu Dhabi Global Market

  • November

    Winner At The MENA Effies – Best SME Of The Year

  • 2019


    Launch of Smashi streaming service

  • December

    Snapchat Discover Partners

  • April

    Twitter Publisher Partner

  • June

    Launch of ODEUM Content Studio

  • 2020


    Launch of Lovin Shopping with Amazon Associate Partnership

  • May

    Launch Of ‘Ramadan Stories’ With Snapchat

  • August

    Business Bounce-Back support worth AED 1.7m

  • December

    ‘Meen mkassir Social Media’ reaches 3 billion Snapchat views

  • December

    1st Lovin NYE Show with over 250k viewers

  • April

    Augustus Media Launch New Ramadan Shows On Snapchat Discover

  • 2021


    Augustus Media Brands Had Over 156 Million Video Views In 2020

  • June

    Humanagement And Augustus Media Sign A Partnership For Media & Talent Management Services

  • August

    Augustus Media Launches Lovin Isloo In Pakistan With 7 New Cities In UAE And KSA

  • August

    Augustus Media Has Raised $400,000 In Debt Financing Through Beehive

  • September

    Omada And Augustus Media Sign A Partnership For Media & Ad Tech Solution Services

  • September

    Augustus Media Launches Two New Expo 2020 Shows on Snapchat With Lovin Dubai and Smashi

  • 2022


    Augustus Media Move Into 12,000sq. ft Multi Purpose Studios In Dubai Production City

  • April

    Augustus Media Joins The IAB GCC Board Of Directors

  • May

    Augustus Media Complete The Acquisition Of CAM Plus Sports

  • July

    Lovin Dubai Launches In 6 New Cities Including Lovin Doha, Lovin Cairo and Lovin Bahrain

  • July

    Smashi Sports signs exclusive digital streaming broadcast rights with the UAE Futsal Federation

  • August

    Smashi Sports signs exclusive digital streaming broadcast rights with the UAE Volleyball Federation

  • September

    Lovin. 7 years. $14m in revenue. 6 million followers. 15 Middle Eastern Cities.

  • October

    Augustus Media Win Fast Company Middle East Most Innovative Companies in Media 2022

  • 2023


    Lovin Abu Dhabi Opens A Branch In TwoFour54

  • 2023


    Lovin Cairo’s 1st Anniversary celebration

  • November

    Augustus Media Accepted As A Part of Saudi Ministry Of Investment Ignite Program

  • November

    Smashi Sports Became Official Sponsor For The UAE National Basketball Team & Gains Rights To Exclusively Stream The League

  • 2024


    Smashi Sports got the Streaming Rights for The Emiratis Drift Championship Rounds 2, 3 and 4

Our Services


Full video production, post‑production, distribution, shows & series, lives and animated videos


Feed posts, story takeovers, competitions, influencer marketing and community management

Creative Writing

Articles, branded content hubs, scripts for videos, series and shows, and social media copy


Media partnerships, co-branded events, guests lists and ticket commerce


Podcast creation, hosting, full audio podcast production and audio ads

Online Advertising

Programmatic, display media, paid social boosting and affiliate models

Our Brands

Our Values



There is a bit of genius in everything we do. We take pride in our creative originality.



Good things come to those who work for them. We always persevere and persist.



A high level of performance is about speed and momentum. We are fast and agile in how we think, operate and act.

Our Team​

Richard Fitzgerald


Has supported Blackburn Rovers FC since 1992 and would like to own the club one day!

Josef Obeid


A Lebanese without a Lebanese Passport!

Shady Mazhar

Managing Director

Amy Jones

Senior Content Director

Got locked in an airport overnight whilst travelling the world

Michael Smith

Group Commercial Director

You can’t buy happiness, but you can buy Nike’s and that’s kind of the same thing

Mayowa Tola-Voss

Commercial Director

Moved to a french speaking Caribbean island for a year and a half.

Hamdan Bawazir

Commercial Director of Lovin Abu Dhabi & Head of Augustus Media Abu Dhabi

Hamdan was born and raised in Abu Dhabi.

Iyad Al-Saady

Country Director

Participated in the biggest burnout in the Guinness World Record.

Sami Abdin

Content Director KSA

Casey Fitzgerald

Content Director, Writer & Presenter

Has lost count of the times she has read the Harry Potter books

Nada Abdrabou

Content Director Augustus Egypt

Suzana Gojkovic

City Manager

Thasneem Melath

Operations Manager

Played for the Indian National Throwball Team

Danah Khodor

Senior Commercial Executive

Ahmed Al Rasheed

Commercial Manager

A sports games fan and news enthusiast, even before it airs! Aspiring to contribute to soccer development in Saudi Arabia.

Shahnaz Usman

Finance Manager

Aiming to read #100booksin2019. 47 complete, 53 to go.

Aya Elleethy

Senior Finance Executive

Madonna Zaky

HR & Operations Manager

Amr Ismail

Senior Finance Executive

Barbara Goretti

Finance Executive

Suzanne El Zeiny

Finance & Admin Executive

Sarah Alsubaie

Senior HR & Operations Executive

Sarah is very passionate about developing herself in terms of education and scholastics.

Bilal Ahmad

Transport Coordinator

He is married with 2 kids and is excited to start his journey here

Mildred Roxas


Her favourite colour is blue and her favourite hobby is playing online games.

Tamim Iqbal


Lana Abdelaziz

Content Manager

I love books, tango, and true crime documentaries.

Mohamed Tarek

Video Editor

Fahad Alharbi

Senior Production Executive

Born and raised in Makkah,

Worked as editing and streaming supervisor and I am Working in media field since I was 14 years.

Mohammed Ibrahim Gaber

Devops Engineer

Chaitanya Sinha

Senior Motion Graphics Artist

Getting sh*t done since 1991…

Huriyyah Balharith

Graphic Designer

Natasha Lopez

Graphic Designer

Curious traveler, embracing new experiences while jamming to Taylor Swift.

Ali Baba

Senior Production Executive

Ali’s hobbies include playing basketball and video games (mostly FIFA), and saxophone from time to time.

Mohamed Hesham

Producer Executive

He loves football and dogs too!

Shahir Al Kindy

Production Executive

Spends his days watching re-runs of Ryan Murphy shows

Begad Abo Elnasr

Video Editor

Just a small town boy in a big arcade, falling in love with a fairytale.

Ramy Bohloq

Content Creator – Senior Executive

Saheb Ali Alhassan

Videographer – Senior Executive

Ali Khaleel

Broadcast Executive

Simrin Gupta

Senior Writer & Host

Eat, sleep, binge-watch my own IG stories, repeat!

Sara Al Mogren

Senior Content Executive

Sara holds a degree in Applied Linguistics and has 3 years of experience as a freelancing editor, translator, and writer.

Farah Abdelkarim

Senior Writer & Host

She is passionate about media with around 3 years of experience in social media/content creation

Manar Eissa

Presenter and Writer

Noha Ashraf

Senior Writer & Host

Noha is also an artist who enjoys making and selling art pieces for joy!

Farah Makhlouf

Senior Writer & Host

Farah fosters cats, organises for fun, tells baristas her name is Joy (literal Arabic translation), and writes whenever she can

Anika Eliz Baby

Writer & Host

She is passionate about writing, reading books and meeting new people!

Naif Aldurayhim

Content Executive

Naif is Interested in watching local and international football and he loves a variety of sports.

Asrar Alharbi

Content Executive

Adham Ahmed Gamal

Quality Assurance Executive

Ibrahim Altlassi

Content Writer & Host

Ahmed Tarek

Writer / Social Media

He is interested in news, reporting, and sports journalism, his most recent role was at Al Ahly Club

Ashraf El-sonbaty

Performance executive

 Ashraf Elsonbaty as Performance Executive to the Augustus Media team in Cairo

Rana Elsaeed

Content Creator

Abdallah Ehab

iOS Developer

Fady ragy

Graphic designer

Mahmoud Soudi

Tech Lead

Joud Almashy

Account Manager

Aya Ahmed

Account Manager

Luvneesh Lulla

Senior Commercial Executive

Jithin Jacob

Senior Commercial Executive

He likes football, particularly Manchester United and believes the glory years are on their way back!

Maha Hossam

Senior Commercial Executive

Maha loves music, traveling, photography and cars especially sports cars.

Lina Abdelaziz

Commercial Executive

She is an extrovert and is excited to explore all that is new. In her free time, she plays basketball, goes horse riding, and writes.

Saguna Khullar

Commercial Executive

Omar Aly

Commercial Executive

Marwa Alokaily

Senior Account Executive

She is a free soul, chasing her dreams of working on big media projects with a creative and passionate team in a friendly environment.

Mahira Khurram

Senior Account Executive

Lowkey obsessed with pink binders and trashy reality TV shows like the classic “Love Island”

Ranim AlTayech

Senior Account Executive

Obsessed with keeping up with all the best reality TV, and pop culture.

Hussien el shallaly

Finance Manager

Essam Mosbah

Android Developer

Menna Metwally

Backend Developer

Haitham Helmy

WordPress Developer

Omar Samy

Front End Developer

Sherif Abo Raya

Front End Developer

Our Partners

Our Products

ODEUM is our in-house content studio, powered by data and insights, designed to produce new media formats in real-time for clients that live across our brands.

We aim to connect brands with communities and culture.

CENSOR is our proprietary data analytics and reporting platform for Augustus.

Its purpose is to improve the efficiency of client reporting, track performance in real-time and optimise campaigns. It also provides visibility on reveune performance based on work delivered at any given time