This year Lovin Dubai is proud to be Offical Media Partner for the Dubai Fitness Challenge. Launched in 2017 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, the fourth edition of the citywide fitness movement is all set to strengthen the spirit of the whole community and empower everyone to commit to 30 minutes of activity for 30 days.
A diverse range of easily accessible fitness and wellness activities, complemented by a robust programme of virtual sessions, will offer even more flexibility this year, ensuring every individual can stay connected and motivated throughout the month – wherever they are, whenever they like; whether at home or in safe, socially distanced settings. This year’s programme is calling on participants to discover “What’s Your 30?” and embrace an active lifestyle that best fits their unique preferences – regardless of age, ability, interest, fitness level. It will also give participants the opportunity to embark on a holistic journey, with a renewed focus on instilling wellness-focused habits that have the potential to transform into sustained lifestyle shifts.
His Excellency Saeed Hareb, Secretary General of Dubai Sports Council, said: “I would like to congratulate all the members of the community on the launch of the 4th edition of Dubai Fitness Challenge 30×30, which provides a model for a healthy and happy lifestyle. We are fortunate that our wise leadership encourages us to make sport and physical activity a part of our daily lifestyle”.
The partnership will include exclusive content across Loivn Dubai channels throughout the 30-day challenge and Lovin Dubai brand presence at three dedicated Fitness Villages, ten community-centric Fitness Hubs, more than 200 virtual sessions and over 2,000 classes taking place across 150 locations throughout the month. The action-packed calendar will also feature flagship programmes, including the biggest citywide fun run with Dubai Run.
CEO & Founder of Augustus Media, publishers of Lovin Dubai, Richard Fitzgerald, said: “The Dubai Fitness Challenge is a wonderful initiative from a health and wellness perspective, we are honoured to be part of something that generates such great positivity throughout the City.”
About Lovin Dubai
Lovin’ Dubai is a local news and lifestyle brand. Lovin’ captures the best of the world around us: what we see, do, think, eat and drink. Lovin’ presents a positive view of our city, town, country or community. Lovin’s mantra is simple: Lovin’ Your Life.
Augustus is a Middle Eastern digital media company based in Dubai and Riyadh and has been designed to adapt and evolve to this perpetually changing media environment.