Breaking Barriers: How Augustus Media Is Competing and Thriving in a Global Market
How can a ‘small’ media company in an emerging market like MENA compete with global tech giants who dominate usage, data, and talent? Our Augustus Media thesis is that it’s not only possible, but already underway. Digital has democratized media, leveling the playing field for content and advertising. Local demand for personalized, culturally relevant content is growing, and the Arab world has the potential for a global breakout—think K-Pop or Studio Ghibli. We’re not waiting for handouts or tariffs; our strength lies in our content, brands, and talent, which rival any region or platform. Success may take time and an untraditional approach, but the evidence is clear—and our impact will only grow.
📱 All Things Content
March was a month of impressive growth and exciting content! Lovin Cairo Instagram celebrated reaching 100K followers, while Lovin Alex hit 15K. The Lovin Cairo Show featured a celebrity guest, with engaging snippets amassing 420K views! We launched Story Battles, generating thousands of views and exciting celeb reposts, and shot the first episode of Lovin Life. Our team completed 10 Ramadan shoots for takeovers and video production.
Additionally, regional cities, including Riyadh, launched daily podcasts, significantly boosting monthly listens. We rolled out impactful Ramadan and Mother’s Day campaigns for brands like Mondelez and IKEA. Lovin Dubai Instagram gained 46K followers, reaching an incredible 118 million people, while TikTok added 14K followers with 9.6 million views. The Lovin Dubai Show welcomed guests Jwana Karim, Ahmed Eldin, and Ya Mouna, achieving 79,330 listens. YouTube views soared to 1.3 million this quarter, marking a 55% increase! We also built our X strategy, seeing a 15%+ jump in early results. With regional cities like Doha enhancing podcast listens through daily episodes, we’re ready to tackle new challenges ahead!
👀 Into Business Performance
As a modern media company built to move with culture, community, and content, March was a perfect example of how Augustus Media adapts, connects, and performs. With Ramadan and Mother’s Day at the heart of the month, our teams delivered timely and culturally relevant campaigns that not only resonated with audiences but also met client objectives.
Key campaigns executed during the month included major brands such as:
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Floward
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Mashreq
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HSBC
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Dubai Tourism
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Mondelez
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Dubai Silicon Oasis
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IKEA
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And more
Some additional highlights for the month of March were:
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Hosting an exclusive Augustus Media Iftar in Dubai with 150 clients in attendance, strengthening relationships and receiving excellent feedback from agency and brand partners.
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Supporting brand activations across the region, with strong team presence at iftars and suhoors, ensuring visibility, relationship building, and momentum throughout the season.
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Embedding community-first storytelling throughout the month—from charity initiatives to on-ground brand engagement—reinforcing our role as a trusted voice in media.
We set ourselves an ambitious growth target for 2025, and we’re happy to share that we’ve started the year on a very positive note—hitting 107% of the Group Q1 target. It’s setting the tone and building momentum for a strong year ahead.
March was more than a busy campaign cycle—it was a reminder that relevance drives results. As audiences shift habits during Ramadan, Augustus Media’s agile model, local insights, and content-first approach allow us to serve both community and clients in real time.
With Eid and summer planning in motion, we’re entering Q2 with confidence, creativity, and commercial strength. Let’s keep the momentum going!
👋 Welcoming New Team Members
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Engy Abouelseoud: Smashi Writer & Presenter Executive – Egypt
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Amina El-Anwar: Senior Commercial Executive – Egypt
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Loay Refaat: Accountant Executive – Egypt
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Doha Amin Ahmed: Graphic Designer Executive – Egypt
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Yazeed Al Qushayam: Writer & Presenter Executive – KSA
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Ward Badawi: Content Executive – UAE
🤝 Media Partnerships
- Lovin Cairo Partners with El Manfaz to Pack Over 1,000 Ramadan Boxes
As an official partner of El Manfaz, Lovin Cairo contributed to packing over 1,000 Ramadan boxes filled with essentials for families in need. The event was made even more impactful with the participation of Society of Play, combining teamwork and community spirit. This initiative reinforces Lovin Cairo’s commitment to making a tangible difference through community-driven efforts.
- Lovin Dubai Partners with Abu Dhabi Comedy Festival
As part of our ongoing media partnership with the Abu Dhabi Comedy Festival, deliverables have begun rolling out. Lovin Dubai’s logo is proudly featured across all official graphics, marking strong brand visibility. Stay tuned as we continue to support and share more highlights from the festival.
📝 Latest Media Update
Lovin Dubai was honored to host the Annual Client Iftar—a special evening dedicated to celebrating the relationships that power our growth and success. Set against a warm and welcoming ambiance, the event brought together esteemed clients and partners for a night of meaningful connection, engaging conversation, and shared appreciation during the holy month of Ramadan.
The gathering not only reflected the spirit of togetherness that defines this season, but also highlighted our gratitude for the continued support and collaboration of those who have been integral to our journey. From heartfelt moments to exciting discussions about the future, the evening served as a reminder of the strong community we’ve built together.
Augustus Media 