To all our partners, past, present, and future,
Augustus Media began its journey in 2015 with a clear vision: to capture the zeitgeist (روح العصر) of the Middle East. Over the past nine years, we have grown into a dynamic media group that includes Lovin, Smashi, and a network of forward-thinking brands. As we approach our 10th anniversary, we’re proud to reflect on a year that has been as transformative as it has been inspiring.
Highlights from 2024 — Download Full Report Here
This past year, Augustus Media achieved remarkable growth, with a 24% increase in revenue to $12.4 million and a 19.5% rise in net profit. This success was driven by strategic expansions into new markets such as Beirut, Kuwait, and Palestine, as well as strong performances in core territories like Dubai, Riyadh, and Cairo. We also embraced innovation by incorporating AI-driven solutions into content creation and expanding vertical video offerings, which resonated powerfully across our 250+ social media channels.
Our investments were equally strategic, with profitable ventures into GDRs in Egypt and UAE bonds for portfolio diversification. Additionally, our compliance with evolving corporate tax regulations underscored our commitment to ethical and sustainable business practices.
Looking Ahead to 2025
With strong momentum from 2024, we are ready to make 2025 a milestone year for Augustus Media. Among the ambitious plans for the year:
- Expanding the Lovin Network to new cities, further celebrating local cultures and stories across the region.
- Strengthening Smashi’s business and sports verticals, creating deeper engagement with the startup and sports ecosystems.
- Reaching new digital heights by growing our follower base beyond 18 million and launching new media formats, including a focus on newsletters.
- Doubling down on AI technologies, ensuring content is more personalized and innovative than ever.
- Introducing features like streaming services and enhanced app functionality, delivering unparalleled user experiences.
Key Takeaways from Our CFO
Our growth in 2024 was anchored by strategic planning, a customer-centric approach, and risk management. Highlights include:
- Expanding into 12 countries, fostering partnerships, and tailoring solutions to meet local needs.
- Significant investment in AI technologies and vertical video formats, setting the standard for modern media.
- A robust focus on financial transparency, aligning with international corporate tax regulations and maintaining disciplined risk management.
As we look toward 2025, Augustus Media is committed to driving innovation, delivering meaningful stories, and achieving shared success with our partners and communities.
Augustus Media 