Augustus Media have launched new Ramadan Shows on Snapchat, Ramadan Eats hosted by Rasha Hassan and Ramadan Stories hosted by Khalid Al Awad. Both shows are in additional the regular programming on Snapchat Discover from Augustus Media, with the immensely popular ‘Who’s Crushing Social Media’, which recently surpassed 2 million subscribers, hosted by Abdulmoshing Lafi, and Smashi Gaming show hosted by Ali Baba.
- Episodes: 25
- Launch/End Dates: 3/29-5/24
- Publishing Schedule: 3x/week on Monday, Wednesday, Fridays
Synopsis: Ramadan Stories returns for a second year after a successful season during Ramadan in 2020. Hosted by Khalid Al Awad, the show runs for two months, before during and after Ramadan covering. During the Holy Month, we bring to life Ramadan Stories. A show that sheds light on what people are doing in the community, from the trending news & shareable moments. Watch and subscribe here.
- Episodes: 25
- Launch/End Dates: 3/28-5/23
- Publishing Schedule: 3x/week on Sunday, Tuesday, and Thursdays
Recent findings from a research study commissioned by Snapchat highlight how people are planning to celebrate Ramadan in 2021.
We’re seeing changes in the way consumers connect with each other. According to the study, 30 per cent of Snapchatters say that their social/communication app usage will increase during Ramadan 2021 compared to last year’s Ramadan.We can also expect an accelerated change in the way people shop, as 63 per cent of Snapchatters will rely more on social apps to discover and purchase new products or services and 57 per cent are planning to prioritize online shopping via e-commerce websites.