Earlier this year Augustus Media finalised an agreement with Lovin Dublin (LD Lovin Dublin LTD), to secure the Intellectual Property License and Assignment for the Lovin brand in the following territories: UAE, Bahrain, Qatar, Kuwait, Oman, Saudi Arabia, Yemen, Jordan, Lebanon, Syria, Palestine, Sudan, Egypt, Pakistan, Iran and Iraq.
This agreement dissolves the previous franchise agreement. The original franchise agreement was signed in 2015 and allowed for the establishment of Lovin Dubai, followed with an addendum in 2017 for the creation of Lovin Saudi.
The mission for Augustus since it was founded in 2015, has been to become ‘the new media company of choice in the Middle East’. This agreement is in line with our business strategy and to focus on the region. It is also reflective of our belief in a local news business model in a digital era.