Lovin Abu Dhabi and Smashi Business collaborated with DRIFTx In April 2024, the event made its debut in Abu Dhabi, taking over the iconic Yas Marina Circuit. The 3-day exhibition was a celebration of the latest advancements in automation and artificial intelligence, showcasing groundbreaking technologies that will reshape the future of urban mobility.
Attracting over 8,000 attendees from more than 25 countries, Lovin Abu Dhabi and Smashi Business X DRIFTx marked a triumphant start for the new global platform, serving as a hub for discussion and collaboration.
Campaign Strategy:
Comprehensive 360-Degree Campaign Amplifies DRIFTx Abu Dhabi Showcase
Leveraging their extensive reach across the UAE, the Lovin Abu Dhabi and Lovin Dubai teams executed a meticulously planned 360-degree marketing campaign to amplify the DRIFTx event in Abu Dhabi. The campaign was strategically divided into three distinct phases: pre-event, during the event, and post-event.
In the pre-event phase, the focus was on informing the Lovin audience about the upcoming DRIFTx showcase and building anticipation through compelling visuals and behind-the-scenes content. All pre-event assets featured prominent registration links to drive partnership objectives. The team also leveraged engaging competitions to boost audience interaction and grow the client’s social media following.
During the event itself, Lovin’s on-ground coverage was pivotal, with the brand’s hosts providing real-time updates, engaging the audience, and prompting registrations for the upcoming days of the exhibition.
Finally, as a wrap-up, the Lovin team shared an event recap across multiple social channels, encapsulating the highlights of the 3-day DRIFTx showcase and leaving a lasting impression on the audience.
This comprehensive 360-degree approach, spanning pre-event, live event, and post-event strategies, allowed Lovin to effectively amplify DRIFTx in Abu Dhabi, reaching and engaging with a vast audience and driving partnership objectives throughout the campaign.
Performance:
The campaign was a massive success:
- Close to 1M total impressions
- 2.1K total engagements
The campaign executed across key Lovin cities and Smashi Business achieved all key objectives, delivering exceptional results and driving a significant portion of the event registrations – ultimately providing a strong return on marketing investment for the client.
Campaign Case Study Below:
