Abu Dhabi, UAE – As part of its ongoing commitment to community engagement and regional cultural alignment, Lovin Abu Dhabi, a brand under Augustus Media, participated as an official media partner at the Middle East Film & Comic Con (MEFCC) 2025, held from April 18–20 in Abu Dhabi. The event attracted over 38,000 attendees across three days, cementing its position as the region’s premier pop culture gathering.
Lovin Abu Dhabi’s presence at the event was marked by a dedicated on-ground activation, designed to strengthen brand visibility and audience interaction. The booth featured a custom-built backdrop showcasing the Abu Dhabi skyline, offering visitors a striking branded setting to engage with the platform. The integration of the Lovin mic as a recognizable prop served to reinforce brand identity while encouraging organic content creation by attendees.
To further drive engagement, the booth hosted a daily giveaway campaign featuring curated hampers that included a Funko Pop collectible, a Royal M brunch voucher, Lovin merchandise credit, and a branded water bottle. These activities were strategically developed to enhance footfall and leave a lasting brand impression.
Additionally, a participatory activation encouraged visitors to share their preferred superpower on a dedicated foam board using sticky notes, fostering interaction and amplifying the immersive experience in line with the Comic Con theme.
This presence underscores Augustus Media’s approach to amplifying regional events through localized content and brand experiences, positioning Lovin Abu Dhabi as a key media player in the capital’s evolving cultural landscape.
About Us
Augustus Media is home to regional digital platforms including Lovin Dubai, Lovin Saudi, Lovin Cairo, and Smashi. With over 6 million followers and more than 1 million monthly readers, our brands reach people through social media, websites, apps, and podcasts. At the heart of everything we do is a mission to help people “Lovin’ Your Life” — whether it’s discovering the best of your city or staying up-to-date with what matters most.
Augustus Media 