Abu Dhabi, UAE – As an extension of Lovin Dubai, Lovin Abu Dhabi, a leading local news and entertainment channel, proudly announces the establishment of its branch in the vibrant creative hub of TwoFour54, Abu Dhabi.
This expansion marks another significant milestone for the Lovin brand; as a parent company, Augustus Media Fz LLC has experienced substantial growth since the onset of the pandemic and is set to build upon this success in the capital city.
TwoFour54, known for its innovation-driven environment and support for creative endeavors, presents an ideal partnership for Lovin Abu Dhabi’s expansion. The collaboration aims to foster a dynamic exchange of ideas and creativity while enhancing Lovin Abu Dhabi’s ability to deliver compelling content to its growing audience.
With offices in Dubai, Riyadh, and Cairo, Augustus Media is a multi-award-winning Middle Eastern digital media firm dedicated to adapting and evolving with the ever-changing media landscape. The company boasts 6 million social media followers and engages with over 1 million monthly readers. Through its popular applications, websites, social media platforms, and audio channels, including Lovin Dubai, Lovin Saudi, and Smashi.
The Lovin’ brand shares the best of its city, informing using bitesize news, viral content, and community stories. Lovin is now present across 18 cities across the region including Lovin Saudi, Lovin Riyadh, Lovin Doha, Lovin Beirut, Lovin Sharjah, and Lovin Cairo, highlighting a testament to its dedication to connecting with communities throughout the Middle East.
Augustus Media welcomes Hamdan Bawazir, who takes the dual responsibilities of Lovin Abu Dhabi Commercial Director and Head of Augustus Media Abu Dhabi. Hamdan brings a wealth of experience that distinguishes him in this role. His journey extends from Al Khayyat Investments (formerly Alphamed) into the realm of media in 2008. Accumulating over 15 years of expertise, he has seamlessly contributed to esteemed organizations such as Motivate Media Group, 7DAYS Newspaper, Time Out, and Khaleej Times Newspaper before embarking on his journey with Augustus Media.
“Even though we’ve been a part of this city for three amazing years, we’re now taking a big step by opening our branch at the heart of the capital in Twofour54, renowned as the creative hub. With this, we are excited by the possibilities of what the Lovin Abu Dhabi brand can become to the people here. In addition, we plan to bring more of our award-winning digital media broadcasting capabilities with Smashi TV and to be even more active in the capital city. TwoFour54 is the perfect partner for us to realize our aspirations.
Richard Fitzgerald, CEO & Founder of Augustus Media
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in Dubai and Riyadh and has been designed to adapt and evolve to this perpetually changing media environment.
Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.