Dubai, UAE – January 21, 2025 – Lovin Dubai has officially joined forces with Danube Sports World as its media partner, marking the start of an exciting collaboration that celebrates sports, community, and everything in between.
The announcement was celebrated in a memorable signing ceremony, attended by Adel Sajan, Founder of Danube Sports World and Group Managing Director of Danube Group and Richard Fitzgerald, CEO & Founder of Augustus Media.
The partnership kicked off with a friendly yet competitive padel match between the two teams, setting the tone for what promises to be a series of amazing collaborations. From inspiring content to on-the-ground activations, this partnership aims to connect sports enthusiasts and the local community in fresh and engaging ways.
Lovin Dubai and Danube Sports World are coming together to create meaningful experiences, from highlighting local sports talent to hosting community-focused tournaments. This partnership aims to celebrate the UAE’s vibrant sports culture and bring people together through a shared love for an active lifestyle.
“Partnering with Danube Sports World is a perfect match for us. We’re all about celebrating the incredible communities here in the UAE, and this partnership takes it to a whole new level!”
Richard Fitzgerald, CEO & Founder of Augustus Media
About Danube Sports World
Danube Sports World is the largest indoor sports facility in the UAE, offering world-class amenities for padel, tennis, cricket, football, and more. It’s a hub for athletes, enthusiasts, and anyone looking to get active.
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in Dubai and Riyadh and has been designed to adapt and evolve to this perpetually changing media environment. Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.
Augustus Media 