Dubai, UAE – Augustus Media, the modern media company behind Lovin Dubai and Smashi Business, has launched a new, innovative feature across its Lovin platforms: ‘Places’, now live on both the Lovin’ mobile application and website.
Designed to elevate the way audiences engage with their cities, the new ‘Places’ feature leverages advanced AI and real-time data to offer a curated discovery experience. This marks a significant development in Lovin’s mission to serve hyperlocal content that is both relevant and timely, further reinforcing its position as a community-focused media brand.
‘Places’ enables users to effortlessly discover local dining, entertainment, shopping and cultural destinations based on their live location, time of day, and contextual interests. Unlike traditional listings or directories, this feature dynamically generates recommendations by integrating Google’s extensive dataset, encompassing business hours, reviews, and traffic data, with Lovin’s localized editorial curation.
The ‘Places’ feature is now available across all Lovin’ cities, including the UAE, Saudi Arabia, Pakistan, Qatar, Egypt, Bahrain, and Sudan. Users can explore a diverse range of experiences, from trending restaurants and hidden cafés to local boutiques and weekend events, tailored to their exact moment and location as per permissions.
Key Highlights of the ‘Places’ Feature:
- AI-Powered Discovery: Personalized suggestions based on current location, time of day and intent.
- Real-Time Relevance: Live updates considering walkability, traffic, public transport access, and environmental factors.
- Editorially Curated: Combines data insights with Lovin’s human-led understanding of each city’s pulse.
- Seamless Experience: Easily accessible via the ‘Places’ tab on the Lovin app and city menus on the Lovin website.
This launch represents Augustus Media’s continued investment in building technology-driven, user-first experiences within the digital media space. As the company expands across the MENA region, such innovations reinforce Lovin’s commitment to celebrating the essence of each city: its people, its places and its stories.
The ‘Places’ feature is now live. To experience it, update the Lovin app or visit the Lovin website.
“The Lovin’ platform is deeply local, and the future of media is all about personalisation. Adding a feature like ‘Places’—which aligns with both of those values—on our own platforms provides real value to residents and media consumers across the region.”
Richard Fitzgerald, CEO & Founder Augustus Media
“The Places feature brings Lovin’s vision full circle to help people fall in love with where they live or visit. With AI-powered personalization and seamless real-time data integration, ‘Places’ isn’t just useful, it’s essential.”
Mahmoud Soudi, Product Lead & Tech Director
About Lovin’
Lovin is a local news and entertainment channel. Lovin shares the best of its city, informing using bitesize news, viral content, and community stories, live across the region in 22+ cities. Lovin’s mantra is simple: Lovin’ Life.
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in Dubai and Riyadh and has been designed to adapt and evolve to this perpetually changing media environment. Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with
Augustus Media 