Doha, Qatar – Web Summit 2025 made its landmark Middle East debut in Doha, drawing the world’s top tech innovators, investors, and startups to one of the region’s fastest-growing digital hubs. As the official regional media partner, Lovin played a pivotal role in amplifying the summit’s impact, connecting GCC audiences through dynamic, localized storytelling and comprehensive multiplatform content distribution.
This strategic partnership spanned across Lovin Doha, Lovin Qatar, Lovin Kuwait, Lovin Dubai, and Lovin Riyadh, establishing a powerful multi-market media presence that bridged global insights with local relevance.
Lovin executed a 360-degree content strategy that covered every phase of the summit—pre-event hype, on-ground coverage, and post-event engagement—each tailored for individual markets. The partnership also featured a full Lovin digital platform takeover, ensuring the summit dominated the region’s social conversation throughout its run.
During Web Summit 2025, Lovin content teams delivered real-time updates from Doha via Instagram Stories, TikToks, Reels, and exclusive interviews with speakers, distributed across all five city platforms—giving regional audiences front-row access to the event’s most exciting moments.
Adding to the regional buzz, Smashi Business hosted a live podcast show on location, featuring candid conversations with founders, investors, and industry leaders, offering deeper insights into the region’s evolving tech landscape.
The campaign delivered exceptional results, highlighting the power of localized storytelling at scale:
-
2.1 million+ total reach
-
883,000+ video views
-
5,000+ audience engagements
This cross-platform activation ignited conversations about the future of technology and significantly elevated Web Summit’s visibility across key GCC markets.
Web Summit Qatar
Web Summit Qatar stands as the region’s premier technology conference, gathering the world’s most visionary tech entrepreneurs, innovators, investors and industry leaders from across the globe. Hosted for five years in Qatar as part of a long-term commitment to foster a vibrant tech ecosystem, the event provides an ideal platform for networking, collaboration and idea exchange.
With a focus on inclusivity and diversity, Web Summit Qatar actively promotes participation from startups and established companies alike, creating a dynamic environment for everyone involved.
Augustus Media 