Smashi Sports Announced As Official Streaming Partner At Emirates Drifting Championship 2023 – 2024

Augustus Media’s Smashi Sports proudly announces its successful collaboration as the official streaming and broadcasting partner for the Emirates Drifting Championship 2023 – 2024. This achievement marks a groundbreaking moment for both Smashi Sports and the prestigious drifting competition, offering an unparalleled viewing experience for fans across the region. 

In the 2023 – 2024 season, the Emirates Drifting Championship will showcase rounds of intense action with over 20 competitors at Yas Marina Circuit, Abu Dhabi, UAE. Smashi Sports streamed round 2 of the 4 rounds on January 6, with more to come on January 27, and February 3 through the third-party live streaming service Stream Works, focusing on delivering video content enriched with interactive AI elements.

During the second round of the championship, held on January 6, 2024, Smashi Sports made history by becoming the first-ever live-streaming app and smart TV platform to broadcast a drifting event in the UAE. The event garnered an impressive 19,000 views throughout the 8-hour live stream on the Smashi streaming service, setting a new standard for the convergence of cutting-edge technology and motorsports.

Smashi Sports, an innovative live-streaming service originating from the heart of the Arab world, serves as a prominent platform for showcasing cutting-edge products, services, and technologies that are revolutionizing lives. Smashi Sports, a vertical under Smashi, offers live coverage of various sports, including Basketball. Futsal, Volleyball, and Handball in the UAE. With accessibility through multiple channels, including its official website, social media platforms, Android and Apple operating systems, and TV applications, Smashi ensures seamless engagement for its discerning audience. The brand boasts an extensive lineup of original shows, Snapchat shows, and verticals covering diverse topics such as health, crypto, and business, offering the latest news to the MENA region and beyond.

The Emirates Drifting Championship, recognized globally for its top-tier talent and cutting-edge automotive skills, found a fitting partner in Smashi Sports. The collaboration not only enhanced accessibility and engagement for fans globally but also solidified Smashi Sports’ commitment to delivering high-quality sports content.

“I am thrilled to announce our groundbreaking Smashi Sports streaming partnership with Emirates Drift Championship. Our commitment to delivering a captivating experience to the passionate fan base of automotive events in the region is met with the latest streaming technology, ensuring live and on-demand access across all devices.”

Richard Fitzgerald, CEO & Founder Augustus Media 

​​Smashi Sports continues to be at the forefront of the live-streaming landscape, delivering unparalleled sports content to its discerning audience and cementing its position as a leader in the industry in the UAE and beyond.

Follow Smashi Sports on social media platforms such as Instagram, Twitter, Tiktok, Youtube, and Facebook, and visit the official website for more updates and information.


About Augustus Media  

With offices in Dubai, Riyadh, and Cairo, Augustus Media is a multi-award-winning Middle Eastern digital media firm dedicated to adapting and evolving with the ever-changing media landscape. The company boasts 6 million social media followers and engages with over 1 million monthly readers. Through its popular applications, websites, social media platforms, and audio channels, including Lovin Dubai, Lovin Saudi, Lovin Cairo and Smashi, Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.