Dubai, United Arab Emirates –
Augustus Media’s Smashi Sports is excited to announce its partnership with the UAE Basketball Association as the primary sponsor for the upcoming National Basketball Team. This collaboration represents a significant milestone for both Smashi Sports and the Basketball Federation as they join forces to elevate the basketball experience in the United Arab Emirates.
Smashi Sports, an innovative live-streaming service originating from the heart of the Arab world, serves as a prominent platform for showcasing cutting-edge products, services, and technologies that are revolutionizing lives. Smashi Sports, a vertical under Smashi, offers live coverage of various sports, including Futsal, Volleyball, and Handball in the UAE.
With accessibility through multiple channels, including its official website, social media platforms, Android and Apple operating systems, and TV applications, Smashi ensures a seamless engagement for its discerning audience. The brand boasts an extensive lineup of original shows, Snapchat shows, and verticals covering diverse topics such as health, crypto, and business, offering the latest news to the MENA region and beyond.
Richard Fitzgerald, CEO of Augustus Media
The UAE National Basketball Team represents the United Arab Emirates in international basketball, and its achievements in international competitions, including the Asian Games and the FIBA Asia Cup, demonstrate its dedication to the sport. The team is managed by the United Arab Emirates Basketball Association, which has played a crucial role in the development and growth of basketball in the country.
The league was founded in 2013 and features 10 teams. It is the governing body for basketball in the country, has been instrumental in driving the growth and development of the sport. With a vision to make basketball a leading sport in the UAE, the association has actively worked towards creating opportunities for players, coaches, and fans to be part of a thriving basketball community
Quote UAE Basketball Association
Smashi Sports has secured the sponsorship rights for the league, obtaining exclusive streaming rights for all games. All basketball enthusiasts across the region and beyond will have access to a high-quality viewing experience, allowing them to witness the excitement and intensity of the season’s games across a variety of platforms.
Additionally, Smashi Sports is also the exclusive streaming partner for Handball, Futsal, and Volleyball UAE Federation Leagues across the region. Smashi remains dedicated to delivering unparalleled sports content to its discerning audience, solidifying its position as a frontrunner in the live streaming landscape in the UAE and beyond
In addition to sponsoring the National Basketball Team, Smashi Sports has secured the sponsorship rights for the UAE Basketball League and the Vice President Cup competition. This partnership grants Smashi Sports exclusive streaming rights for all league and cup games, ensuring that basketball enthusiasts across the region and beyond can enjoy a high-quality viewing experience.
The UAE Basketball League, featuring prominent teams such as Al Mleeha, Shabab Al Ahli, Al Sharjah, and Al Nasr, is at the forefront of basketball in the country. To watch these exciting games, fans can tune into Smashi, create an account, and subscribe to gain access to professional coverage and analysis.
Smashi Sports remains dedicated to delivering unparalleled sports content to its discerning audience, solidifying its position as a frontrunner in the live-streaming landscape in the UAE and beyond.
About Augustus Media:
Augustus Media is an award-winning Middle Eastern digital media company with a presence in Dubai, Riyadh, and Cairo. It is designed to adapt and evolve in the ever-changing media environment. Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, a product designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports, a vertical under Smashi, aims to make local sports more accessible across the region, supported by on-demand recordings.