Abu Dhabi, UAE – Augustus Media’s Smashi Sports is thrilled to announce its continued role as the official streaming and broadcasting partner for the Emirates Drift Championship (EDC) 2024-2025 season. This collaboration underscores Smashi Sports’ commitment to delivering a world-class viewing experience to fans across the region and beyond.
This season promises to be a groundbreaking milestone for both Smashi Sports and the prestigious drifting competition, offering fans unparalleled access to all the high-octane action.
The 2024-2025 Emirates Drift Championship will feature a series of thrilling rounds exclusively streamed on Smashi Sports. The action-packed event will take place at the renowned Yas Marina Circuit in Abu Dhabi, UAE, showcasing over 20 talented competitors. Smashi Sports is set to stream Round 2 on January 5, Round 3 on January 26, and the fourth and final round on February 2. Using the advanced third-party platform Stream Works, Smashi will deliver engaging video content enhanced with interactive AI elements, providing viewers with an immersive and dynamic experience.
As an innovative live-streaming service originating from the heart of the Arab world, Smashi Sports continues to pioneer cutting-edge technology in sports broadcasting. It offers live coverage of a variety of sports, including Basketball, Futsal, Volleyball, and Handball in the UAE. Smashi’s multi-platform accessibility—including its official website, social media platforms, Android and iOS apps, and TV applications—ensures seamless engagement for its discerning audience.
In addition to live sports coverage, Smashi boasts an extensive lineup of original shows, Snapchat series, and verticals that explore topics like health, crypto, and business, delivering the latest news to the MENA region and beyond.
A Winning Partnership
The Emirates Drift Championship, globally renowned for its exceptional talent and cutting-edge automotive skills, has found a like-minded partner in Smashi Sports. This collaboration continues to enhance accessibility and engagement for fans worldwide while reinforcing Smashi Sports’ mission to deliver high-quality sports content.
“I am incredibly proud of Smashi Sports’ leadership in the live-streaming arena. Our unwavering commitment to delivering exceptional sports content has solidified our position as an industry powerhouse, both locally and globally. Our partnership with the Emirates Drift Championship represents this excellence, and we look forward to captivating audiences this season with our innovative and immersive streaming experience.”
Richard Fitzgerald, CEO & Founder of Augustus Media
“Emirates Drift Championship extends its heartfelt appreciation to Smashi Sports for their continued partnership during the 2024-2025 season. Smashi’s professionalism and innovative approach have elevated EDC’s digital presence and brought the excitement of drifting to fans worldwide. We look forward to building on this successful collaboration and continuing to set new benchmarks for live-streaming excellence in the Middle East.”
Wadhah Uqba, President of Emirates Drift Championship
Join the Action
Smashi Sports continues to lead the charge in live-streaming, delivering unparalleled sports content to its growing audience. Follow Smashi Sports on Instagram, Twitter, TikTok, YouTube, and Facebook, and visit the official website for updates and information about the 2024-2025 Emirates Drift Championship.
About Augustus Media With offices in Dubai, Riyadh, and Cairo, Augustus Media is a multi-award-winning Middle Eastern digital media firm dedicated to adapting and evolving with the ever-changing media landscape. The company boasts 6 million social media followers and engages with over 1 million monthly readers. Through its popular applications, websites, social media platforms, and audio channels, including Lovin Dubai, Lovin Saudi, Lovin Cairo, and Smashi, Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.
Augustus Media 