Dubai, UAE – Augustus Media’s Smashi Sports, has been awarded the prestigious Best Sports Initiative of the Year at the ASBU Presents 14th: Broadcast Pro Summit & Awards 2024. Recognized for its commitment to innovation and excellence in regional sports media, Smashi Sports has solidified its reputation as a leading voice in the sports broadcasting industry. The award celebrates Smashi Sports’ unique storytelling, dedication to inspiring sports enthusiasts, and its significant contributions to the region’s digital media landscape.
Celebrating its 14th year, the ASBU BroadcastPro ME Summit & Awards is the region’s leading forum for broadcast innovation and excellence. The Awards honor standout achievements across production, broadcasting, and new media, selected by a diverse panel to ensure fairness. Recognized for its integrity, the event highlights both industry leaders and rising innovators, serving as a vital networking platform and a barometer of MENA’s broadcast evolution.
Smashi Sports is a leading sports streaming platform in the MENA region, redefining sports media with exclusive coverage, advanced technology, and storytelling. In 2024, it streamed over 2,000 games, reaching 1.46 Million followers and 12,000 active users with 59.8 Million social impressions. Holding broadcasting rights for top UAE leagues in basketball, futsal, volleyball, and handball, as well as events like the Emirates Drifting Championship and the MINA Cup, Smashi Sports ensures fans enjoy seamless live and on-demand access anytime, anywhere. With AI-powered cameras across 15 UAE sports clubs, Smashi Sports is broadening the reach of regional sports and enhancing viewer engagement.
With its commitment to accessibility, advanced technology, and the development of a sustainable sports ecosystem, Smashi Sports is not just covering sports; it is shaping the future of sports media in the Arab world.
“We are incredibly proud to see Smashi Sports recognized as the Best Sports Initiative of the Year at the ASBU Broadcast Pro Summit & Awards 2024. This award is a testament to our team’s dedication to storytelling and our mission to inspire the driven, the dreamers, and the doers across the region. Winning this award highlights the impact Smashi Sports has made in showcasing powerful, local stories that resonate deeply with our audience. We’re excited to continue pushing boundaries and delivering content that celebrates the passion for sports in the Arab world.”
Richard Fitzgerald, CEO & Founder of Augustus Media
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in Dubai and Riyadh and has been designed to adapt and evolve to this perpetually changing media environment. Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.
Augustus Media 