Dubai, UAE – April, 2025 – Smashi TV, the leading digital content platform at the heart of youth culture in the MENA region has officially launched on LG Smart TVs – a strategic move that significantly enhances its reach and accessibility across the region. Now available through the LG Content Store on webOS 23, 24, and 25, the launch marks a major milestone in Smashi’s mission to revolutionize how Gen Z and Millennials engage with business, sports and entertainment content.
Smashi is built for the driven, the doers, and the next generation of leaders, it connects with a forward-thinking audience that values innovation, entrepreneurship, technology and progress. With a growing presence across 14+ TV and mobile app platforms, 40+ digital destinations, and 13 content verticals, Smashi is redefining what it means to be a media brand in today’s digital age.
This expansion is further amplified by the value and innovation that LG Smart TVs bring to consumers. Known for their cutting-edge technology, user-friendly webOS platform and seamless integration with top-tier content providers, LG Smart TVs offer an immersive home entertainment experience. With enhanced picture quality, intuitive navigation, and intelligent voice control features, LG Smart TVs serve as the ideal platform for a new generation of viewers who demand high-performance, personalized content access. Smashi’s debut on LG reinforces its position as a premium, accessible and future-facing content destination.
LG webOS users can easily access Smashi TV through the LG Content Store, where the app is featured prominently in the recommended section. The seamless interface of webOS allows viewers to navigate Smashi’s extensive content library with ease, while LG’s AI-powered picture enhancement technology ensures viewers experience Smashi’s high-quality videos with stunning clarity and vivid colors.
This expansion onto LG Smart TVs reinforces Smashi TV’s commitment to amplifying diverse voices and empowering ambitious youth across the Arab world. From original shows and in-depth interviews to real-time sports coverage and hit podcasts, Smashi delivers compelling storytelling that reflects
the aspirations of a dynamic and evolving generation. Key verticals include Business, Tech, Gaming, Sports, and Entertainment — all curated to inspire and inform.
Smashi now entails:
- 49 million in reach
- 71 million impressions
- 39 million video views
- 30,000+ app downloads
- 700,000 followers across platforms
As a digital-first brand, Smashi has already established itself on Apple TV OS and Android TV. Its launch on LG Smart TVs marks the next step in a deliberate and ambitious growth strategy to become the number one Arabic-first content platform for the region’s youth. As media consumption habits evolve, Smashi remains at the forefront – not only keeping pace with change but actively driving it. This launch is a clear signal of its commitment to innovation, accessibility, and to being the voice of the Arab world’s next generation.
“Augustus Media are committed to making our content as accessible as possible across the MENA region. Launching the Smashi TV app on LG Smart TVs brings us one step closer to living rooms and all smart devices across the Middle East — delivering bold, live and on-demand content for the new generation of creators, entrepreneurs and fans.”
Richard Fitzgerald, CEO & Founder, Augustus Media
Smashi TV is now available for download on all LG Smart TVs running webOS versions 23, 24, and 25. Users can find the app in the LG Content Store by searching “Smashi” or browsing the “Featured” or “Entertainment” categories. The app offers a seamless viewing experience optimized specifically for LG’s screen technology, with support for 4K content on compatible models.
About Augustus Media
Augustus Media is an award-winning Middle Eastern digital media company based in Dubai and Riyadh and has been designed to adapt and evolve to this perpetually changing media environment. Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology, and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.
About LG Electronics Media Entertainment Solution Company (MS)
The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience
with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays, and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.
Augustus Media 