Smashi Sports Was The Official Streaming Partner At MINA CUP Finals 2023 – 2024

Dubai, UAE – Augustus Media’s Smashi Sports proudly announces its successful collaboration as the official streaming and broadcasting partner for the MINA Cup finals 2024.

This achievement marks a groundbreaking moment for both Smashi Sports and the prestigious MINA Cup matches, offering an unparalleled viewing experience for football fans across all football lovers in the world. 


In the 2024 season finals, we streamed over 100 matches. Smashi Sports streamed the finals focusing on delivering video content enriched with AI cameras.

Smashi Sports made history by becoming the first-ever live streaming app and smart TV platform to broadcast the MINA Cup in the UAE. The event garnered an impressive 44,901 views throughout the 3-day live stream on the Smashi streaming service, setting a new standard for the convergence of football matches among the youth.


Smashi Sports is, an innovative live-streaming service originating from the heart of the Arab world and it serves as a prominent platform for showcasing cutting-edge content,  products, services, and technologies that are revolutionizing lives. The platform offers live coverage of various sports, including Basketball. Futsal, Volleyball, and Handball in the UAE. With accessibility through multiple channels, including its official website, social media platforms, Android and Apple operating systems, and TV applications, Smashi ensures seamless engagement for its audience. The brand boasts an extensive lineup of original shows, Snapchat shows, and verticals covering diverse topics such as health, crypto, and business, offering the latest news to the MENA region and beyond.


The highly anticipated MINA Cup 2024 has returned to Dubai, bringing together top teams from around the world, as well as talented local players who have earned their spots in the grand finale. This exciting blend of international expertise and local passion guarantees an extraordinary display of sportsmanship and skill. Through the collaboration between global teams and local clubs, the streaming event promises to be a resounding success captivating fans and highlighting Smashi Sports’ dedication to delivering exceptional regional sports content.


Richard Fitzgerald, CEO & Founder Augustus Media  


Mina Cup 2024 has become the most successful competition so far on its journey to becoming the most prestigious youth football tournament in the world.

We have set about creating a Legacy and part for that is being able to showcase the great football that these young players from the UAE and across all continents are able to showcase across the world on Smashi TV through Smashi Sports that enable us to do this and we are proud to partner with a UAE based platform that helps promote development of football in the Arab world.

Smashi Sports continues to be at the forefront of the live-streaming landscape, delivering unparalleled sports content to its discerning audience and cementing its position as a leader in the industry in the UAE and beyond.

Follow Smashi Sports on social media platforms such as Instagram, Twitter, Tiktok, Youtube, and Facebook, and visit the official website for more updates and information.

About Augustus Media  

With offices in Dubai, Riyadh, and Cairo, Augustus Media is a multi-award-winning Middle Eastern digital media firm dedicated to adapting and evolving with the ever-changing media landscape. The company boasts 6 million social media followers and engages with over 1 million monthly readers. Through its popular applications, websites, social media platforms, and audio channels, including Lovin Dubai, Lovin Saudi, Lovin Cairo and Smashi, Augustus Media caters to individuals seeking the finest experiences in life, guided by the mantra of “Lovin’ Your Life.” Smashi, designed for the driven, dreamers, and doers, offers a unique Middle Eastern streaming service focusing on business, technology and culture. Smashi Sports falls as a vertical under Smashi which aims to make local sports more accessible across the region, supported with on-demand recordings.


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